Join Playtika, a leading mobile gaming company, as a Marketing Strategy Manager. Lead global marketing strategies, drive cross-functional collaboration, and leverage AI to innovate campaigns for award-winning mobile games. This role demands a data-driven, strategic thinker to shape the future of interactive entertainment.
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
We are looking for a highly strategic, data-driven, and creative Marketing Strategy Manager to serve as the marketing brain behind our game titles. This role acts as the key focal point between the Marketing department and the Game Studio teams & management, owning the end-to-end strategic marketing vision and execution for the games.
This position is a maternity leave replacement
Responsibilities
Strategic Marketing Leadership
Build, own, and execute comprehensive global marketing strategies for Playtika game titles across online and offline channels.
Develop annual, quarterly, and long-term Product Marketing Plans aligned with business goals, player lifecycle, and franchise strategy.
Lead strategic campaign planning focused on new user acquisition, dormant player reactivation, retention, and brand growth.
Identify and explore new growth engines, emerging platforms, audience opportunities, and innovative marketing approaches.
Translate business objectives, game roadmaps, and player insights into actionable marketing initiatives.
Cross-Functional Leadership
Serve as the primary marketing focal point between Marketing, Studio, Product, UA, Creative, Analytics, Research, Social, and cross teams.
Drive alignment and collaboration across global and regional stakeholders to ensure excellence of execution.
Lead cross-functional strategic discussions and influence decision-making through insights and business rationale.
Ensure strong project management, prioritization, communication, and operational execution across multiple initiatives simultaneously.
Campaign & Performance Management
Build and monitor integrated 360° marketing plans across paid, owned, earned, influencer, social and brand channels.
Consistently analyze campaign performance, marketing effectiveness, and player behavior using clear KPIs and actionable insights.
Partner with Analytics and BI teams to measure incrementality, ROI, LTV impact, retention, and overall business performance.
Present strategic recommendations, campaign results, and growth opportunities to senior leadership.
Player & Market Insights
Uncover and curate actionable player insights in collaboration with Analytics, Research, and CI teams.
Conduct competitive analysis, category trend analysis, and market opportunity assessments.
Develop deep understanding of player motivations, behaviors, and audience segmentation to improve marketing effectiveness.
Innovation & AI-Driven Marketing
Leverage AI tools and emerging technologies to improve marketing strategy, campaign ideation, creative effectiveness, audience targeting, and operational efficiency.
Use AI-driven insights, automation, predictive analysis, and experimentation methodologies to identify growth opportunities and optimize performance.
Stay updated on trends in gaming, digital marketing, AI, creator ecosystems, and player engagement.
Requirements
Professional Experience
BA/BSc in Marketing, Business Management, Economics, Communications, or a related field.
4+ years of experience in strategic marketing, brand management, product marketing or growth marketing.
Experience leading cross-functional marketing initiatives and managing multiple stakeholders.
Proven experience building and executing integrated marketing campaigns with measurable business impact.
Strong understanding of mobile gaming & player lifecycle marketing — an advantage.
Experience working closely with Product, Creative, Analytics, and User Acquisition teams.
Experience in global marketing campaigns and international markets — an advantage.
Skills & Competencies
Strategic thinker with strong analytical and business-oriented mindset.
Excellent project management and organizational skills.
Strong communication and presentation abilities with the capability to influence senior stakeholders.
Highly collaborative, proactive, and solution-oriented.
Ability to work in fast-paced, dynamic environments while managing multiple priorities.
Strong storytelling capabilities and ability to turn data into actionable business recommendations.
High level of ownership, accountability, and execution excellence.
AI & Data Capabilities
Familiarity with AI-powered marketing tools, automation platforms, and data-driven decision-making processes.
Comfortable using AI tools for strategic planning, campaign optimization, market research, content ideation, and productivity enhancement.
Experience leveraging data and experimentation frameworks to drive growth decisions.
Subject to applicable laws, we may use artificial intelligence (AI) tools to assist our recruitment teams in the hiring process, including drafting job descriptions, communication, response to applications, assessments and tests, as further described in our Candidates Privacy Notice.
By applying to this job, you acknowledge that you have read and understood our Candidates Privacy Notice, including with respect to the use of AI tools, and consent to the processing of your information as described therein.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
Employee at Playtika? Click here
BA/BSc in Marketing, Business Management, Economics, Communications, or related field. 4+ years in strategic marketing, brand management, product marketing, or growth marketing. Experience leading cross-functional marketing initiatives and managing multiple stakeholders. Proven experience building and executing integrated marketing campaigns with measurable business impact. Strong understanding of mobile gaming and player lifecycle marketing (advantage). Experience working closely with Product, Creative, Analytics, and User Acquisition teams. Experience in global marketing campaigns and international markets (advantage). Strategic thinker with strong analytical and business-oriented mindset. Excellent project management and organizational skills. Strong communication and presentation abilities with the capability to influence senior stakeholders. Highly collaborative, proactive, and solution-oriented. Ability to work in fast-paced, dynamic environments while managing multiple priorities. Strong storytelling capabilities and ability to turn data into actionable business recommendations. High level of ownership, accountability, and execution excellence. Familiarity with AI-powered marketing tools, automation platforms, and data-driven decision-making processes. Comfortable using AI tools for strategic planning, campaign optimization, market research, content ideation, and productivity enhancement. Experience leveraging data and experimentation frameworks to drive growth decisions.
